CASE STUDY OF KINGFISHER AIRLINES PPT

Indian e-commerce site FlipKart success factors. Kingfisher Red is the low fare service of KFA focused on the growing middle class who are price conscious. Go to Application Have a question? But the general middle class and also upper class in India consider travelling as a means of transport. You do not have the permission to view this presentation. Strong backing from promoters. Sharan Lillaney, aviation analyst at Angel Broking said that Spice Jet was a good buy for international airlines as the airline had very little debt and was the fastest in the growing sector which is low cost.

Their cheque of Rs. Advertising was at its peek. More domestic and International detination. WordPress Embed Customize Embed. Scrip of the cash-strapped Kingfisher Airlines touched its circuit limit of Rs. While cash strapped Kingfisher airlines welcomed it and their morale is up for now, several foreign players were more circumspect.

According to Vijay Mallaya, FDI in airlines would open up a airlones range of opportunities for both domestic as well as foreign carriers which wish to participate in the strong growth potential for civil aviation in our country.

The only marketing failure that can be find out in the entire gamut of things was the takeover of Air Deccan and formation of Kingfisher Red and thereby diluting the brand value, KFA stood for.

Will this step by the government help to revive the sunken sector? According to Vijay Mallaya, FDI in airlines would open up a wide range of opportunities for both domestic as well as foreign carriers which wish to participate aurlines the strong growth potential for civil aviation in our country.

Within a span of one week, the DGCA was satisfied with the airline’s explanation on why its licence should not be cancelled, Mallya’s leading bankers came out in the open to say that KFA can be revived, and tax authorities un-froze his account. Other Indian carriers too require funds for expansion and to gain market share.

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Advertising was at its peek. Skip to main content. Kingfisher reported losses of over Rs 2, crores. The company talked about providing Experience of a lifetime to their kingvisher. The airline has been facing financial issues for many years. So valuation of Spice Jet was going to be very attractive.

case study of kingfisher airlines ppt

It started its international operations on 3 September In MayKingfisher Airlines carried more than 1 million passengers; giving it the highest market share among airlines in India. There was no single CEO continued for one year in Kingfisher airlines, there airoines a frequent change in the top level management, Mr. Kingfisher reported losses of over Rs 2, crores. The only marketing failure that can be find out in the entire gamut of things was the takeover of Air Deccan and formation of Kingfisher Red and thereby diluting the brand value, KFA stood for.

But the kingisher middle class and also upper class in India consider travelling as a means of transport. Without stabilizing in the domestic market to know the ground realities of the airlines industry, Kingfisher stepped into the international routes where the competition is very high compared to the domestic airways, when they planned about the international routes they hardly have three years of experience, acquisition and expansion these two factors started throwing kingfisher into downfall.

Reasons For The Downfall Of Kingfisher Airlines, An Overview !

Only days before the IPL season, Mallya successfully managed to placate his agitated airline employees by paying them their salaries. The decision is expected to help airlines like Kingfisher to regain capital and resume full services which were affected due to its bad financial health.

Today, the experience is turning out to be a nightmare for both Dr Vijay Mallya and the passengers, with flights being grounded, pilots, cabin crew and ground staff on a mass exodus due to non-payment of salaries for months. Is this a strategic move by the company or a real scenario? Upload from Desktop Single File Upload. Operational costs of the airline industry are very high compared to any industry, companies have to buy the licenses for the routes, companies should invest in the aircraft maintenance, salaries for the employees are very high.

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Time will be the best judge. Strong backing from promoters. Shifting its ccase operations base from Bangalore where it was the sole Indian carrier offering wide body services to Mumbai — the home base of both Jet Airways and Air India.

It started in the month of November, Kingfisher airlines could not pay- pilots, stewardesses, janitors, fuel prices It has a total debt of Rs. The dynamics of business sometimes could be unpredictable. Corporate debt restructuring American Style Bankruptcy system. Is it the bad time for the aviation Industry?

PPT of KINGFISHER AIRLINES |authorSTREAM

The company talked about providing Experience of a lifetime to their passengers. Most passengers on domestic flights are not looking forward to in-flight entertainment. KFA has a fleet comprising 12 owned aircraft, owns substantial prime slots on trunk routes like Mumbai-Delhi and had kingisher market- share of around 29 per cent prior to shrinking its operations. Much of the travel through flights between metros is covered airlijes less than two hours.

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case study of kingfisher airlines ppt