A key part of the case study process is performing primary research, which may be in the form of interviews, trips, or visiting speakers. The following sites have very useful resources that can aid students in this initial secondary research: I currently have the ‘Tomorrow’s Technology and you’ book which I find very useless. This site uses Akismet to reduce spam. What is Big Data?
As students should know, Big Data consists of far, far more than transaction data collected at supermarket checkouts. Supermarket giant Tesco pioneers big data is an excellent article that clearly explains step by step how British supermarket chain Tesco uses big data. The article also examines regulation of data collection practices and data protection law. The aim of this task is to familiarise students with the case study. Today I am posting 7 more videos which provide a deeper explanation of the benefits of Big Data in retail.
Shoppers Who Can’t Have Secrets discusses the world of behavioural tracking – a key technique used in the collection of Big Data by supermarkets and other retailers.
Definitely worth a watch, as it covers a lot of the key terminology in the case study document. This is the process of using Big Data to determine the highest price a customer is wtudy to pay for a product. I think the 2 mark definition questions will be quite predictable – define ‘big data’ and another one of the terms on page You can download the lesson here. Next Spam and Phishing Examples: Please leave a comment below.
Websites have longed tracked visitors using itys and similar techniques.
Studying for the ITGS Case Study – ITGS News
This site uses Akismet to reduce spam. How supermarkets get your data – and what they do with it is excellent background reading which does exactly what the headline says – and gives some good, specific examples of big data use. A key part of the case study process is performing primary research, which may be in the form of interviews, trips, or visiting speakers.
This case study is for May and November only. We could possibly discuss the case study here. The site also has links to some very interesting courses on Big Data, which are free to take online a good link syudy the Education strand of ITGS too.
If you know of any more good videos, please do add a comment below. I have included the book here because there are many examples that could be useful for the ITGS case study – Asociacion de Supermercados Stud Save my name, email, and website in this browser for the next time I comment.
In this case facial biometric data is being used in the same way as a studdy loyalty card number – meaning even customers without a Tesco Clubcard can be tracked.
As students should know, Big Data consists of far, far more than transaction data collected at supermarket checkouts.
Studying for the ITGS Case Study 2015
Supermarket giant Tesco are widely regarded as one of the pioneers of loyalty cards and customer data analytics. The supermarket in question is Tesco, who are installing cameras not for security reasons, but to recognise returning customers and present them with targeted adverts.
Introduction Strand 1 1. The activities cover the various systems and issues that arise in the case study booklet, including system fundamentals, networks, loyalty cards and Big Data schemes, and many real-life examples. The Washington Center for Equitable Growth has some more examples of this type of discrimination.
This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store. Data, data everywhere discusses Big Data in a variety of contexts, including retailers. Using Big Data to Improve the Customer Experience This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of cae online video store.
ITGS Case Study 2015 – Asociación de Supermercados Independientes – An investigation into Big Data
This blog post contains links to seven videos that explain the key concepts of Big Data, including how data warehouses differ from traditional relational databases, and the unique challenges posed by the vast quantity, variety, and speed of Big Data collection. The articles below give an overview of how Just-in-Time delivery is different to Just-in-Case delivery, and how it can benefit businesses.
Written by two key players in the project – Clive Humby and Terry Hunt – the book does tend to focus bi on a business and marketing angle. Click on the infographics below to view the full-sized versions:.
This will then be built on in following lessons by examining how big data analytics can be used. The following sites have very useful resources that can aid students in this initial secondary research: This infographic explains some of the challenges of achieving these goals.
Save my name, email, and website in this browser for the next time I comment. Another privacy related concern is that of price discrimination also called ‘differential pricing’.