MERCK THE FDA AND THE VIOXX RECALL CASE STUDY ANALYSIS

It is pertinent to say only United States has embraced DTC advertising of prescription dugs has never been permitted legally in Europe and it is banned outright in Canada Green, Conclusion The case of Merck and its Vioxx recall has proved that pharmaceutical manufacturing companies need to strongly take into consideration the overall interest of public good. We will write a custom essay sample on Case Study: The huge market share and profits that go with such position propelled Merck to overlook essential findings that would have revealed the heart attack risks associated with Vioxx at research and development stages. We use cookies to give you the best experience possible. The relaxed rule led to widespread use of television to advertise prescription drugs with commensurate big spending by the drug companies Beauchamp et al,

The antagonists argue further that the huge amount of money that pharmaceutical companies expend on DTC advertising could make prescription drugs more expensive to the consumers. This was the case particularly in the aggressive marketing of Vioxx which evidently was discovered to be dangerous to the consumers but which the company ignored as will be expatiated later in this paper. This gap is therefore open to manipulation to the advantage of the marketer. Want to get a price estimate for your Essay? The belief through trials in Merck was that while Vioxx provides guarantee against stomach damage, there is no increased risk to the heart. For this reason, it is hard to see how the elderly, children, and the less endowed who are vulnerable and susceptible to deceptive and marketing strategies can become more informed in making drug choices Greene,

DTC creates knowledge gap between the consumer and the marketer when the consumer cannot properly evaluate the information being received. Excluding patients with high risk of heart problem, the study gave some patients high doses of Vioxx and precluded them from taking aspirin.

Case Study: Merck & Company: the Vioxx Recall | Free Essays –

We will write a custom essay sample on Case Cqse It appears that the arguments against direct-to-consumer far outweigh arguments for. Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now.

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merck the fda and the vioxx recall case study analysis

The huge market share and profits that go with such position propelled Merck to overlook essential findings that would have revealed the heart attack risks associated with Vioxx at research and development stages.

The possibility that the knowledge gap would exist is very high especially among the less privileged members of the society. That is why physicians and researchers should be made to disclose their pecuniary interest in any pharmaceutical company and in its drugs.

Conclusion The case of Merck and its Vioxx recall has proved that pharmaceutical manufacturing companies need to strongly take anallysis consideration the overall interest of public good.

Reference Beauchamp et al, To give effect and credibility to the study, it was controlled and it compared Vioxx with a placebo rather than another drug.

Vioxx and Other Pharmaceutical Product Withdrawals. DTC advertising could also adversely affect the hhe between the doctor and the patient Beauchamp et al, It is pertinent to say only United States has embraced DTC advertising of prescription dugs has never been permitted legally in Europe and it is banned outright in Canada Green, The belief through trials in Merck was that while Vioxx provides guarantee against stomach damage, there is no increased risk to the heart.

merck the fda and the vioxx recall case study analysis

This gap is therefore open to manipulation to the advantage of the marketer. The outcome was that even metck Vioxx patients showed less stomach damage, there is more blood clot problems than drugs in the naproxen group with five times higher risk of heart attack. As opposed to the normal two-year review period for other companies, it took only six months for FDA to review Vioxx for Merck made possible by a special relationship and money inducement. With declining fortune, Merck found DTC irresistible and relied on it heavily to shore up its market share and to remain competitive.

Many lives were exposed to the risks of heart attack and strokes when the warning signs were staring them in the face. For this reason, it is hard to see how the elderly, children, and the less endowed who are vulnerable and susceptible to deceptive and marketing strategies can become more informed in making drug choices Greene, Direct-to Consumer Advertising Direct-to-consumer advertising of pharmaceutical drugs which involves direct promotion of prescription drugs to patients and physicians has continued to generate a lot of controversies with regard to its impact on the public health and on the relationships that exist between doctors and their patients.

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Next to this was the approval of Vioxx recxll marketing to the public by FDA.

It is hard to imagine that decision makers at all levels in Merck would ignore the disturbing information provided by their own VIGOR study. Retrieved May 22,from https: Annd Essays Pharmaceutical Industry and E. Want to get a price estimate for your Essay?

Case Study: Merck & Company: the Vioxx Recall

The relaxed rule led to widespread use of television to advertise prescription drugs with commensurate wnalysis spending by the drug companies Beauchamp et al, Retrieved June 9, from http: DTC advertisings offer a lot of information such that would require assistance from professionals to be properly evaluated by the consumer in order to make good choices.

Pearson Prentice Hall Green, R.

The quest for make bigger profits and control the painkiller drug market seem to becloud their sense of judgments. Vipxx, any legislation by the U.

merck the fda and the vioxx recall case study analysis

The purpose of this paper is to make an exposition of issues that the recall case entailed including the ethical issues that were involved, and the propriety of DTC advertising method. These include the competitiveness of very high magnitude that existed in the pharmaceutical industry in the s and the dilemma that Merck faced as a result of a number of its patents that were due to expire.